Using Press Releases
Using Keywords
Using press releases for promotion of our products and websites is a powerful tool among the array of affiliate online secrets. When using press releases be certain to use keywords or phrases within the body of the release. Display the keyword prominently by including it in the header, in the content of the body of your release and repeat once minimum in the “About” portion of your release. Of all affiliate online secrets for success, perhaps this is the most basic. Press releases are only effective if people read them. Keywords are a shortcut method for catching the reader’s attention and quickly making them aware of the point of your release.
Using Hyperlinks
Some press release services allow for using hyperlinks in your release. When using hyperlinks be certain to hyperlink using your keyword rather than using a generic phrase like “click here”. By doing this you are reinforcing the subject of your press release in the mind of the reader. If the press service does not allow for using hyperlinks or html they will normally allow at the minimum, a link to your website in the “About” or contact sections.
Upgrade or Not?
As a general rule upgrade if you have the chance. The opportunity to generate more traffic at your site and increase exposure is greater if you can include hyperlinks in your text. When considering an upgrade research the release service to assure that they have high page ranking, high traffic volume and are trustworthy. Also make sure the expense is reasonable.
Distributing Your Press Releases
When using releases as a marketing tool always submit your press release to various services not just a single service. First submit to services that accept only unique releases. Then rewrite some of the text (in order to avoid duplication) for submission to other high quality services whose content has been picked up by the media and press. Something as basic as rewriting the header or some release content may make the difference in having your release picked up by multiple services or not.
Your Website and Your Press Releases
Be sure to include a section on your website for press releases for a professional touch. Again, use keywords not generic “click” terminology for the hyperlinks.
Summary: Using Press Releases and Affiliate Online Secrets
Using press releases is a great method for generating interest in your website and just one among many underused affiliate online secrets.
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Filed under: How to Get Website Traffic
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